At PICA we recognise that we are situated within the unceded lands of the Whadjuk people of the Noongar Nation. We pay our respects and offer our gratitude to Elders past and present, and to those emerging leaders in the community. We acknowledge all Aboriginal and Torres Strait Islander people and the importance of their care and continued connection to culture, community and Country.

Always was, always will be.

Our foyer is open today 10am–5pm . Our exhibitions are always free.

Roberta Joy Rich

The Purple Shall Govern

The Purple Shall Govern

Naarm (Melbourne) based artist Roberta Joy Rich takes the transformative Purple Rain Protest as the basis for her solo exhibition, The Purple Shall Govern. Juxtaposing the harsh histories of segregation in settler nation South Africa and Australia, Rich interrogates who has access to public space – then and now.

From 1948 to 1994 in South Africa, Apartheid defined the lives and determined the active institutionalised segregation of Black peoples who were forced to live separately from the White minority, while restricting their political rights and freedom. In her exhibition, Rich notes the historic connections between colonial Australia and South Africa, with the concept of Apartheid being birthed in Australia well before South African government legislation was developed.

Pairing her family’s archival objects from the Apartheid era with Australian and South African archival broadcast media and recent sound and video works, Rich prompts us to question how power plays out in public spaces. Who can move freely without fear or hindrance and whose experiences are mitigated?

The exhibition borrows its title from a slogan that was graffitied across Cape Town following the Purple Rain Protest. On this day, police arrived with heavy artillery and water cannons filled with purple dye, intended to mark protesters they planned to arrest. Instead, a protester commandeered one of these canons and unleashed the purple liquid onto buildings and crowds, showering them in purple and momentarily dissolving racial segregation. ‘The Purple Shall Govern’ began appearing on buildings around the city in a sly reference to the protest and the words of the 1955 Freedom Charter that declared, ‘The People Shall Govern’.

Rich recreates this day, transforming PICA’s gallery into a space swathed in purple light. The Purple Shall Govern encourages us to consider our relationship to colonial occupation and celebrates the immense resilience, strength and ongoing survival of Bla(c)k people.

About the Artist

Roberta Joy Rich is an educator, curator and multi-disciplinary artist. Her arts practice utilises historical archives, storytelling, photo-media, text and sometimes satire in her video, sound, installation and mixed media practice. Often referencing her own diaspora southern African identity and experiences, Roberta engages in a process of re-framing materials to unearth silenced narratives and the possibilities they conjure. Drawing from various epistemologies, she is interested in notions of authenticity and challenging singularity in constructs of race and gender identity, with hope to deconstruct colonial modalities and propose sites of self-determination within her practice. 


Image: Roberta Joy Rich, The Purple Shall Govern, 2021, image © UCT Libraries’ Special Collections and Archives. The artist has applied a purple hue to the original
monochrome archival image.

This project was presented by Footscray Community Arts in 2022 as part of Who’s Afraid of Public Space? In collaboration with the Australian Centre for Contemporary Art. 

It has been generously funded by the Australia Council for the Arts, Creative Victoria and the Besen Foundation. 

Public Program and Boorloo Cultural Consultant: Sandra Harben
Footscray Community Arts Elders in Residence Consultants: Narweet Dr Carolyn Briggs AM & Uncle Larry Walsh
Producers: Eliki Reade and Bernadette Fitzgerald
Production Manager: Ashley Buchanan
Sound Consultant: Marco Cher-Gibard
Catalogue writer: Dr. Zayd Minty

Roberta Joy Rich would like to also thank and acknowledge support from the South African History Archive and Dr Gary Foley and the Foley Collection.